Ars Technica

Google responde após executivo da Apple dizer que a Inteligência Artificial está prejudicando a busca

Google doesn’t agree with Eddie Cue’s assertion that search volume is declining.

  • Ongoing antitrust trial against Google could impact its search business and the wider web ecosystem
  • Concerns raised about Google’s search monopoly and revenue sources from key deals with Apple and Firefox
  • Rise of AI-based search methods poses a potential challenge to Google’s dominance in the search market

    • Google pushes back against Apple exec’s claim of falling search volume

    After Apple’s Senior VP of Services, Eddie Cue, testified that Google’s search traffic might be decreasing, Google issued a statement to dispute this suggestion, defending its monopoly in search. The ongoing antitrust trial against Google could have significant implications for the company and the web as a whole, as it tries to protect its search empire from potential market forces that could challenge its dominance.

    In his testimony, Cue expressed concerns about losing the Google search deal, a key revenue source for Apple. This deal, along with similar agreements, gives Google default search placement in exchange for financial compensation. The Department of Justice argues that these deals are anticompetitive and has proposed remedies that include banning Google from making such agreements.

    Despite Cue’s assertion that search volume in Safari has declined for the first time ever, Google maintains that overall search query growth is still increasing. The statement from Google emphasized that as they enhance Search with new features, more people are finding it useful for a variety of queries. However, concerns about the rise of AI-based search methods, such as ChatGPT and Perplexity, have raised questions about Google’s future competitiveness in the search space.

    The markets reacted to Cue’s testimony, with Google’s stock price dropping 8% after the news. This incident highlights the growing importance of AI in search technology and the potential challenges Google may face in maintaining its position at the top of the search market.

    Apple: Apple Inc. is a multinational technology company known for its consumer electronics, software, and services. The company’s products include the iPhone, iPad, Mac computers, and Apple Watch. Apple is also a major player in the tech industry with its App Store, iCloud, and other digital services.

    Google: Google LLC is a technology company specializing in internet-related services and products. Its search engine is one of the most widely used in the world, with Google Search being a key revenue driver for the company. Google’s dominance in the search market has faced scrutiny from regulators, leading to antitrust investigations and trials.

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