A ferramenta de publicidade de IA de Mark Zuckerberg soa como um pesadelo nas redes sociais
MARK ZUCKERBERG’S AI AD TOOL SOUNDS LIKE A SOCIAL MEDIA NIGHTMARE
Tech executives have long talked about how AI is going to revolutionize the advertising industry. In particularly, Meta CEO Mark Zuckerberg has been quite vocal about how exactly he wants his company to lead the transformation. Speaking onstage at Stripe’s annual Sessions conference in San Francisco on Tuesday, Zuckerberg laid out his plans to automate the entire ad industry with a black-box, end-to-end AI ad tool.
A key component of such a product would entail putting thousands of AI-generated “test” ads in front of Facebook, Instagram, and Threads users, said Zuckerberg. The basic end goal here is any business can come to us, say what their objective is — we get new customers to do this thing, or sell these things — tell us how much they’re willing to pay to achieve those results, connect their bank account, and then we just deliver as many results as we can,” he explained.
Zuckerberg first described this hypothetical machine on Ben Thompson’s Stratechery podcast last week, and — if built as Zuckerberg envisions it — it would have huge implications for the ad industry. During his Sessions appearance, Zuckerberg posited that while creative ad agencies would continue to exist, small businesses might not “have to start off with the creative” and Meta could simply handle all of their advertising operations.
Meta’s tools can find interested users better than human marketers can, claimed Zuckerberg. The next logical step, he says, is trying to apply this data-driven optimization to the creative side. “We’re gonna be able to come up with, like, 4,000 different versions of your creative and just test them and figure out which one works best,” said Zuckerberg.
While this sort of solution may appeal to businesses, it’s an open question as to what AI ad testing will do to Meta’s platforms from a user experience point of view. Meta has experimented with AI-generated images and comments in feeds, as well as AI chatbots users can interact with.
MARK ZUCKERBERG’S AI AD TOOL SOUNDS LIKE A SOCIAL MEDIA NIGHTMARE
Mark Zuckerberg, CEO of Meta, has unveiled plans to revolutionize the advertising industry by automating the entire ad process with a black-box, end-to-end AI ad tool. This tool would allow businesses to specify their objectives, connect their bank account, and let Meta deliver the results, all powered by AI technology.
Zuckerberg’s vision includes putting thousands of AI-generated ads in front of users on platforms like Facebook and Instagram, ultimately aiming to create the “ultimate business results machine.” He also mentioned the potential for Meta’s AI tools to handle advertising operations for small businesses without the need for creative input from the businesses themselves.
This approach, while promising for businesses, raises questions about the user experience on Meta’s platforms, which already utilize generative AI technology. With the potential for AI-generated ads to flood social media feeds, the balance between catering to advertisers and maintaining a positive user experience becomes crucial.
