Google supostamente está retomando o cinema e a TV com uma iniciativa de produção amigável à tecnologia
Google plans to start producing its own films and television shows through a production initiative called 100 Zeros. The company aims to work with Range Media Partners to identify projects that appeal to younger audiences and promote a positive view of Google’s products. The larger goal is to fund projects that have a positive view of technology and encourage the creative industry to use Google’s products. Google plans to leverage technology such as Immersive View and Veo 2 to achieve this. 100 Zeros is not intended to be a new studio but an initiative to help filmmakers incorporate cutting-edge technologies like XR and AI.
Google has previous experience in the entertainment industry with the defunct YouTube Red Originals program. The new initiative 100 Zeros differs from YouTube Red as it focuses on creating original content to sell to distributors.
Google’s 100 Zeros Initiative: A Tech-Friendly Production Venture
Google is making a comeback in the film and TV industry with its new production initiative named 100 Zeros. The company is partnering with Range Media Partners to fund projects that target younger audiences and showcase a positive image of Google’s products. The goal is to integrate technology like Immersive View and Veo 2 into the creative industry.
Google’s Previous Experience in Entertainment
With its past YouTube Red Originals program, Google ventured into original content creation but did not become a strong competitor in the industry. However, 100 Zeros seems to take a different approach, focusing on creating and selling original content with a Google touch.
Range Media Partners Collaboration
By working with Range Media Partners, Google aims to bridge the gap between technology and entertainment, bringing cutting-edge tools like XR and AI to filmmakers. The initiative is not about building a new studio but driving innovation in the production process.